Connecting Community to Commerce
Chameleon Shoppes
Latino-centered collaboration
Partnering with various Latino-centered associations and organizations, Chameleon coordinated a week-long event celebrating 10 businesses, even preparing them for meetings with Target product buyers. I was invited to provide digital marketing insight that would best serve the project.
Client
Chameleon Shoppes
Year
Fall 2021
Services
graphic design, social media management
The Inspo
To create the event’s graphic design, I looked to the community whose very vibrancy inspired the event itself and attempted to reflect the beautifully saturated colors of the Latiné community. The base design takes its inspiration from an aerial view of a flowing dress spinning in the midst of a traditional folklórico dance.